Annual Programme

Louise Teboul

Are You Fit for ‘Breaking Out’ of Your Comfort Zone - Solihull Business Club is delighted to welcome Louise Teboul as our keynote speaker.

Topic - Mapping Your Galaxy

In these challenging times, we all need to be thinking about different and new ways of doing business. This interactive session will introduce you to ‘Mapping your Galaxy’ by highlighting some of the key skills you will need to ensure your business survives the ever-changing economic landscape we’re all having to face right no’. This will challenge the status quo, introduce you to some different ways of thinking about your networks, stakeholders and relationships. It will help you to not only make the most of your existing connections, but to think about how you can expand your contacts, build new relationships and develop your business.

Louise Teboul, Operations Director, Common Purpose

www.commonpurpose.org.uk

www.twitter.com/louiseteboul

Louise Teboul, Operations Director, Midlands, Common Purpose

Background

Louise Teboul is operations director for Common Purpose in the Midlands. Her role includes designing and delivering courses in Birmingham, for both senior and emerging leaders, as well as newcomers to the city. The courses range from two-day introductions to the city to six-month long modular programmes for senior/experienced leaders. Last year Louise also ran the first 'Leadership Masterclass' outside London, for Common Purpose, attracting both high quality national and regional contributors. She also oversees offices in Coventry and Warwickshire, Nottingham, Derby, Leicester and Oxford.

An experienced facilitator, Louise, and her team, have built up a reputation for delivering high quality, relevant and impactful programmes. She has a strong, and diverse, network of cross-sector contacts in Birmingham and the Midlands and many of the city's key public sector organisations regularly use Common Purpose courses to develop their staff.

She is passionate about Birmingham and loves seeing the difference that a group of engaged people can make to some of its key issues.

Previously Louise worked in PR/communications consultancies, for a range of clients in different sectors including financial services, retail, education, housing, healthcare, travel, IT and corporate. During her eight years in consultancy she worked with clients on traditional media relations but also facilitated many sessions on strategic communications/leadership issues, creative thinking/problem-solving and media training.

louise.teboul@commonpurpose.org.uk, telephone 0121 625 3269

Jon Upton

Veteran Marketing and IT guru with over 2000 followers on Twitter.

Getting Paid - this is a 20 minute briefing / training spot

With most people finding it difficult to get paid Jon will be bringing to your attention a battery of ideas which you could put in to place on Wednesday 14th September without any financial outlay and which could help you and your cash flow.

Not theory but hands on practical help, from someone running their own business in the real world.

October 11th

Main Speaker - Steven Healey CRM options and making use of such systems

Introduction to CRM

Customer relationship management has existed since businesses started, the need to look after customers has been paramount in any successful business.

Talk Notes and Links

Before computerised systems came into being, good sales representatives kept their own records in relation to each customer. When they visited a customer they had to hand all the relevant information with them, usually hand written.

They could look up notes of past meetings, they knew who the key contacts within a business where and kept notes on each important person.

CRM Today

We now live in an age of computerisation and clouds, where any member of our own teams can access information on customers and suppliers and the information gathered is held centrally.

In any organisation it is common to have centralised accounting system, to have a computerised Customer Relationship System is the next logical step.

In the next 30 minutes I am going to outline several ways in which you can take your email address book and convert to an online or networked CRM system.

The ingredients you already have, the software to make sense of that information is readily available.

The reasoning is simple the better care you take of existing customers, the greater your customer retention ratios will be.

The common features of CRM system are the ability to store customer details in a usable format including: -

• Business addresses
• Email addresses
• Customer websites

Internet presence including: -

• LinkedIn
• Facebook
• Twitter

Centralisation Of Notes

Customer notes can be kept centrally.

Customer enquiries can be logged and quotations created and forwarded to the customer.

Customer requests for assistance and queries can be logged and processed.

The information on customers is available to any member of staff, and when any customer contacts them, the full customer history is visible.

There is another side to this, whilst we are talking about customers, we can include such contacts
as: -

• Prospects
• Suppliers
• Associates
  

Who do not fall under either category.

Steven Healey began his CRM journey many years ago as a user of differing systems.

His current review of the systems available began six months ago and I am now going to share the adventure with you using three systems as exemplars.

If you have any question along the way, please feel free to ask at the time. If I cannot answer them directly I will try at the end of this presentation, failing that I will point you in the right direction.

If you wish to take notes please do, there will be a link to this presentation on the SBC website.

Gist A walk-through of setting up Gist and daily operations.

Capsule CRM A walk-through of setting up CapsuleCRM and daily operations.

Batchbook  A walk-through of setting up BatchBook and daily operations.

C-CRM The reason I became more involved on CRM systems.

Lets explore ...

Learning Session Do not ignore the largest market place in Britain Gary Harding offers some pithy advice.

Many people are completely unaware of which is the largest market place in Britain and many have dismissed it as irrelevant ignorant of the fact that this is a key ingredient of success for many many smaller businesses in 2011 (and some not so small). 

November 8th

Tips Thoughts Suggestions for developing New Business - Julien Reville takes a fresh look at prospecting in 2011

Julien will reveal power secrets for creating interest in your business, through online and off-line activities applicable to SME's.

Learning Session - Local Search

Local Search

December 13th

Christmas Social Event - at
Lady Lane Wharf

Location - B94 6AH

Christmas Social Event

Lady Lane Wharf

A chance to socialise and network whilst enjoying some pub games and buffet.

Tickets £10 per person

Raffle prize and prizes for the competitions.

January 10th

Corus Hotel - Show and Tell Networking Event

Learning Session - Backlinks

Show and Tell

Show and Tell your chance to showcase your business. With either half a table top or your own stand this is your chance to tell your fellow members what you can offer them.

 Set-up from 7pm.

 Circulate from 7:45 to 8:45

 Vote for the winner 8:50

Learning Session -

Backlinks 

Links

Hyperlinks

On the surface nothing more than coloured text, which when clicked takes you to another page on the Internet, but like icebergs there is much more beneath the surface. 

Charles Willcock will shed some light on this subject. Possibly even more amazing is the fact that the largest collector of backlinks which you have never heard of is based right here in Birmingham!

They have waded through literally billions of pages indexing those links to create an astonishing catalogue of information.

So what?

Backlinks are key a contributor behind Google's success / any websites success, and it is possible to discover your competitors backlinks plus much much more.

February 7th

Learning Session - Google Adwords

Freddy Gordon Explores Social Networks

To avoid clashing with Valentines Day we have brought the meeting forward to the first Tuesday in February.

March 13th

Learning Session SEO search engine optimisation. Many people are not making the most of this opportunity

Technology Evening - In the fast moving world of technology innovation this is your opportunity to quickly come up to date with ideas which work and are affordable.

Tom Upton on Google Maps news

Jon Upton on backing-up what every small business should know and be doing.

Smart Phones will change the world, are you up to speed? 

April 10th

Learning Session Smart Phones Features to look out - Contracts what to do what not to go for

May 8th

Learning Session  - Fulfillment  -how do you physically get your products to your customers, when your customer may be many miles away?

A closer look at LinkedIn and how people are making that work for them in business.

 In the learning session two small business owners will pass on tips about they actually fulfill orders. An critical subject for anyone thinking of selling on-line.

June - 12th

Learning Session - Purchasing tips to save money by smart purchasing

Annual Quiz a chance for some laughs - a great chance to learn more about your fellow club members (visitors welcome)

Purchasing tips on how to keep a lid on costs.

July - 10th

Summer Show and Tell

AGM

Summer Show and Tell Event new to our calendar a summer chance to fly the flag for your business.

Bring along your stand / promotional material and tell others how your business could help others.

 AGM